https://adrianagelves.com Adriana Gelves Thu, 08 Feb 2024 17:12:41 +0000 https://adrianagelves.com en http://adrianagelves.com/About Thu, 08 Feb 2024 17:12:41 +0000 Adriana Gelves 451561 For more than a decade, Adriana served as the Vice President of Brand Partnerships at Surface Media, where she led the partnerships, custom content, and experiential divisions for architecture and design clients including Design Within Reach, Molteni&C, B&B Italia, Rockwell Group, and 2x4, among others. She helped launch successful programs—including the flagship Design Dialogues conversation series and the award-winning installation, The Diner, presented during Milan Design Week—that raised the media company’s profile and significantly increased global awareness of the brand within and beyond the design sector. More recently, Adriana consulted for the newly launched online marketplace Basic.Space, and introduced the company to leading brands in the home category. She developed the partnership with Vitra to launch their Virgil Abloh c/o Vitra US Edition,  where the limited edition pieces were sold exclusively through the platform. Before Surface, Adriana was the Director of Communications and New Business Development for the internationally renowned hospitality firm Tihany Design. For the 2012 DesignJunction fair in London, she co-produced "America Made Me,"  an exhibition featuring a collection of objects that reflected the range of techniques, materials, and creative disciplines influencing the U.S. market. Adriana is active in the design community and believes design has the power to make our lives better.  Moss Talk, Miu Miu Tales & Tellers New York City, Casa Cork by David Rockwell, The Leading Hotels of the World, The Slowdown Five-Year Anniversary Dinner, Pradasphere II, 2035: Virgil Abloh c/o Vitra x Basic.Space, The Diner Casa Cork by David Rockwell Miu Miu Tales & Tellers New York CityMoss TalkPradasphere II The Leading Hotels of the World The Slowdown Five-Year Anniversary Dinner 2035: Virgil Abloh c/o Vitra x Basic.Space The Diner For more than a decade, Adriana served as the Vice President of Brand Partnerships at Surface Media, where she led the partnerships, custom content, and... http://adrianagelves.com/Home-Page Mon, 17 Aug 2015 23:34:03 +0000 Adriana Gelves 367942 Adriana Gelves Adriana Gelves has dedicated her career to working in the fields of design, architecture, art, and culture. Since 2020, Adriana has been working as a freelancer and consultant for various design and culturally forward companies, including The Slowdown, 2x4, Rockwell Group, AN Media, and Basic.Space, among others. Her expertise lies in building brand partnerships, managing projects from start to finish, providing creative marketing solutions, and delivering excellent client service. She is a passionate connector and creative collaborator, especially when she’s supporting people, projects, and brands where she can leverage her skills and relationships to help them flourish and successfully achieve their goals. From 2008 to 2020, she held a leadership role at Surface Media where she spearheaded many programs and partnerships that helped raise the media company’s profile and significantly increased global awareness of the brand within and beyond the design sector. Strategic Capabilities Helping design-driven brands bring ambitious ideas to life Project Management: End-to-end leadership from initial brief to launch—on time, on brand, and on budget. Client Relationship Management & Communication:  Empathic approach to driving client solutions and relationship building. Brand Partnerships & Sponsorship Development: Identifying, negotiating, and managing collaborations that build revenue and/or amplify brand awareness. Experiential Marketing & Production: Compelling, culturally attuned experiences that foster connection and community. Creative Marketing: Captivating concepts that connect brands to their audiences beyond traditional avenues. Select Project Collaborations A record of long-term, trusted partnerships across design, culture, and hospitality Casa Cork by David Rockwell Miu Miu Tales & Tellers New York CityMoss x The Slowdown TalkPradasphere II Take It or Leave ItThe Diner The Leading Hotels of the World x The Slowdown The Slowdown Five-Year Anniversary Dinner 2035: Virgil Abloh c/o Vitra x Basic.Space Let’s Work Together! If you’re exploring partnership opportunities or building a creative initiative, I’d love to connect. Feel free to reach out about project-based, 6-month engagements, retainer, ad-hoc consulting, or to request my portfolio.  Email me  LinkedIn Instagram   Portrait by Dani Vernon ©2026 Adriana Gelves All Rights Reserved Adriana Gelves Adriana Gelves has dedicated her career to working in the fields of design, architecture, art, and culture. Since 2020, Adriana has been working...