Adriana
Gelves
Adriana
Gelves
Gelves
Adriana Gelves has dedicated her career to working in the fields of design, architecture, art, and culture.
Since 2020, Adriana has been working as a freelancer and consultant for various design and culturally-driven companies such as The Slowdown, 2x4, AN Media, Basic.Space, Deem Journal, and more. As a creative collaborator, her expertise lies in building brand partnerships, managing projects from start to finish, providing creative marketing solutions, and delivering excellent client service. Her ability to leverage her skills and relationships contributes to the success of the companies she works with, ensuring their goals are met.
From 2008 to 2020 she held a leadership role at Surface Media where she spearheaded many programs and partnerships that helped raise the media company’s profile and significantly increased global awareness of the brand within and beyond the design sector.
Experience Profile
Executive Leadership: More than a decade of experience developing brand and client partnership and creative marketing execution to achieve optimal revenue growth
Experiential Brand Builder: Expertise in developing creative concepts and strategic partnerships while driving experiential brand awareness and sales, resulting in increased ROI
Trusted Client Partner: Reputable, enthusiastic relationship-builder with an empathic approach to driving client solutions
Select Projects
Experiential
2035: Virgil Abloh c/o Vitra US Edition
2020 US drop for Vitra’s second collaboration with Virgil Abloh. The sold-out launch included shoppable content streamed online, an auction supporting Virgil Abloh’s Post Modern Scholarship Fund, and a creative product showcase designed by Alaska Alaska in the Miami Design District.
Creative Team: Alaska Alaska c/o Virgil Abloh
Online Retailer: Basic.Space
Partners: Basic.Space, Vitra, Virgil Abloh
The Diner
An award-winning pop-up installation, restaurant, and event space erected in Milan during Salone del Mobile 2018 to celebrate Surface’s 25th anniversary.
Creative Team: Surface, The LAB at Rockwell Group, 2x4
Select Brand Partners: Design Within Reach, Cosentino, Pure & Free Form
Awards: Milano Design Award for Best Engagement, FRAME
Design Award for Best Trade Fair Installation
Design Dialogues
A flagship conversation series featuring a roster of blue-chip architects, designers, artists, and thinkers. Each discussion delves into a timely theme and offers a look inside the minds of leading creative talent.
Select Speakers: Daniel Boulud, Daniel Buren, Cynthia Rowley, Yabu Pushelberg, José Parlá, Craig Dykers
Select Brand Partners: Leica, Corzo Tequila, Japan House L.A.
Custom Content
The Diner videos
A custom set of videos created to promote and build momentum for
The Diner.
Creative Team: Surface, Brian Zabka
Featured Talent: David Rockwell, Susan Sellers, The LAB at Rockwell Group
Avenue Road
A custom landing page that tells the story of Avenue Road through the lens of their culture and supports their 10th anniversary.
Mini Living
Mini Living’s Urban Cabin project, erected at the Brooklyn design incubator A/D/O, is profiled through this video and feature that articulates its proposed solution to the challenges of metropolitan habitats.
Creative Brand Collaborations
Inventive marketing concepts that achieve a brand’s goals while simultaneously connecting them with influential artists, designers, and creatives.
Examples include:
The Diner x Closca Bottle
Surface x Mophie
Surface x Pratt Institute x Corzo Tequila
Surface x Various Projects Key Tags