Adriana
Gelves

Adriana Gelves has dedicated her career to working in the fields of design, architecture, art, and culture.

Since 2020, Adriana has been working as a freelancer and consultant for various design and culturally forward companies, including The Slowdown, 2x4, Rockwell Group, AN Media, and Basic.Space, among others. Her expertise lies in building brand partnerships, managing projects from start to finish, providing creative marketing solutions, and delivering excellent client service. She is a passionate connector and creative collaborator, especially when she’s supporting people, projects, and brands where she can leverage her skills and relationships to help them flourish and successfully achieve their goals.

From 2008 to 2020, she held a leadership role at Surface Media where she spearheaded many programs and partnerships that helped raise the media company’s profile and significantly increased global awareness of the brand within and beyond the design sector.

Strategic Capabilities

Helping design-driven brands bring ambitious ideas to life
Project Management: End-to-end leadership from initial brief to launch—on time, on brand, and on budget.

Client Relationship Management & Communication: Empathic approach to driving client solutions and relationship building.

Brand Partnerships & Sponsorship Development: Identifying, negotiating, and managing collaborations that build revenue and/or amplify brand awareness.

Experiential Marketing & Event Production: Compelling, culturally attuned experiences that foster connection and community.

Creative Marketing, Concepting & Strategy: Ideas and narratives that connect brands with audiences across multiple touchpoints.

Select Project Collaborations

A record of long-term, trusted partnerships across design, fashion, culture, and hospitality
Casa Cork by David Rockwell
Miu Miu Tales & Tellers New York City
Moss x The Slowdown Talk
Pradasphere II
Take It or Leave It
The Diner
The Leading Hotels of the World x The Slowdown
The Slowdown Five-Year Anniversary Dinner
2035: Virgil Abloh c/o Vitra x Basic.Space

Let’s Work Together!

If you’re exploring partnership opportunities or building a creative initiative, I’d love to connect. Feel free to reach out about project-based, 6-month engagements, retainer, ad-hoc consulting, or to request my portfolio.